An ICU physician on taking time to discuss with patients how they see their final days
Nearly 15 years ago, the management of a large company had a novel idea about how to encourage its employees to enroll in 401K savings plans. It wasn’t by creating more attractive savings schemes, but by automatically enrolling their employees into the same plans they’d otherwise ignored. The employees could opt or change plans, but few did. Facing a complex decision they were poorly equipped to make, people went with the default option.